Apple has opened two new stores in Dubai International Airport possibly making it the first airport in the world to have an Apple’s own retail store. Nothing turned up in my quick google search to find an Apple store at any other airport. Several airports have stores retailing Apple’s products but I could not find an airport having an Apple store. Maybe I didn’t search right but generally my google-foo is not bad.
Both the stores are at Terminal 3 of the airport which is the terminal exclusively for Dubai’s airline Emirates. It makes sense for Apple to open stores at Dubai Airport considering the huge amount of passengers traveling through the airport. A lot of these passengers are from the countries where prices of Apple’s products is exorbitant (case in point – India!) and the price difference between prices in Dubai and other countries is very high so a lot of passengers would want to buy in Dubai before reaching their final destination.
Per ‘The National‘, the two stores opened on June 14 but Dubai Duty Free’s website mentions their opening date as June 19, 2016. The interesting bit is however that these stores find no mention on Apple’s website!
From Dubai Duty Free’s media release:
Two Apple shop programs have just opened their doors at Dubai Duty Free in Dubai International Airport’s T3 next to gate B15 & A12, covering a footprint of prime retail space of 86 & 70 m2 respectively.
The official opening in Concourse B was attended by senior executives from both Dubai Duty Free and Apple with the ceremonial ribbon cutting carried out by Colm McLoughlin, Executive Vice Chairman & Chief Executive Officer of Dubai Duty Free and David Chisholm, Apple Director of Sales for Apple Middle East & Africa.
Commenting on the opening, Colm McLoughlin said “With the Apple shop program in Concourse B being the largest in any travel retail in the world, this is a very exciting development for Dubai Duty Free and our customers. They will enjoy the design, layout and products, along with a first class customer experience and product knowledge.”
Dubai Duty Free and Apple have assigned dedicated staff members to the Apple Shop Programs at Dubai International Airport who have all undergone extensive product training by Apple to deliver an amazing customer experience.
Since the opening of the new Apple shop programs it has already resulted in an increase in sales of 8% for Apple products, a figure which is expected to rise further.
“Based on our current sales projections, we expect Apple sales to reach Dhs220 million (US$61 million) this year,” added McLoughlin.
The new Apple shop programs in Terminal 3 offer the full Apple ecosystem including the iPhone, the iPad, the Apple watch, the MacBook range, Apple TV and Apple accessories.
You can have a look at more pictures of the stores at ‘Gulf Business‘.